The Tipping Point, freakonomics

Good book for MBA students.

The book takes a crack at explaining how

contagious behavior—like a fashion trend, or the                                          
emergence of a bestseller—starts and grows in an
organic fashion, much like a virus does, without any
central control or master plan. It focuses in
particular on examples where little changes create
big effects (like when the temperature of fresh water
drops from 32.2 degrees to 31.9 degrees and all of a
sudden ice occurs). And it also tries to understand
when change happens not gradually, but
explosively. The “tipping point” from which the
book takes its title is that point in a system’s
development where a small change leads to a huge
effect, in a very rapid time frame, and spreads
through the system in a contagious fashion. Not all
systemic change is like this, but for those people
who want to foment rapid change, the principles or
components of the tipping point model are worth examining.

freakonomics:

This book talks about economics. Good one!